these people move from one country to another on of the most important
thing that they need to learn about is how they would adapt to
the cultures of the countries they are visiting. But two questions
that would pop up in your mind are…
is culture related to business effectiveness?
have guidelines for communication and behavior based on certain
expectations and assumptions. Those expectations and assumptions,
in turn, are rooted in the common values and historical experiences
of the people within that cultural group.
every culture has both explicit and implicit guidelines, they
vary from one culture to the next. To most outsiders of a given
culture, the guidelines are unknown or seem unclear and inconsistent.
is often missing from the crucial knowledge base of the international
businessperson is a basic awareness that every culture is a different
game, with a different set of rules for play. People who do business
in a culture that is not their own are frequently expected to
function according to this set of guidelines and rules. Ignoring
these rules, or trying to bypass them, can often produce disastrous
results. At best, a project does not run smoothly. Sometimes negotiations
break down and potential business is lost. At worst, a joint venture
collapses midstream, and human and financial capital investments
are lost forever.
can Culture interaction benefit my company and me?
Interaction will help you define the strategy for achieving your
worldwide business goals, and develop the skills to implement
you are, gathering data, negotiating business deals, marketing
products, building customer relationships, developing intercultural
workteams, enhancing project implementation and customer service
capabilities. Culture Interaction prepares you, your colleagues
and your employees to interact with others who are different.
Mathew, International Manager Marketing for Case Corporation-Wisconsin,
shares his globe trotting experience with us. Mr.Mathew has visited
countries like France, U.S.A. and Australia and has provided us
valuable insights on how to adapt to the foreign cultures.
to him, culture has 2 divisions –
The social culture.
social aspect of culture invariably influences one’s work culture
and it is all the more important to learn about this.
few tips for globe trotters…
and every country that Mr.Mathew has visited has been a novel
experience for him. U.S. had been a "Just do it" culture, Australia
had been more hierarchical work culture and the French ways of
dressing, their polished mannerisms were totally varied. But his
attitude towards culture has helped him in giving him a cutting
edge in doing his business and you can make it work for you too.
once you know you are going to set your foot outside your homeland,
think of these tips, make a conscious effort to learn more and
make your visit a workwhile learning experience. Bon Voyage!